Haven’t I gone and got myself hooked on Instagram. And once again, I am plumbing the depths of banality, because I am watching video after video of CLEANING HABITS. The old me wouldn’t have understood why anyone would watch a randomer scrub their toilet. What levels of stultifying boredom would you have to reach, I’d have wondered, before you’d willingly observe someone dust their skirting boards? And yet, every day Instagram is helpfully suggesting new people for me to follow, the likes of @TidyDad and @nonstopmumma. The algorithms tell me that I need to follow any account with ‘washy-washy scrub scrub’ as their tag-line, and reels pop up with stupidly enthusiastic women (almost always women) saying: ‘come clear your plughole with me!’ You may not think this is the most tantalising of click bait but there I am, all, ‘Would you believe the shine off that stainless steel sink! Behold the gleam of that hob!!
I know we’re all suckers for a ‘before and after’ post, and I can understand how we could be excited to witness the radical transformation of say, a lovely living room, but tidying a desk? Sprucing up the ensuite? Really? Who’s going to hand over their valuable time to watch that? Well, me, as it happens. And clearly, I’m not alone, given the thousands of followers clocked up by these cleaning gurus. They are the superstars of Insta, their microphones replaced by mops and their guitars with tubes of grout-buster.
Frankly I’m amazed, but maybe it just sums up how small my world has shrunk since Covid, and how happy I am to keep it that way. I’ve mentioned it before, but I’m not a natural housekeeper. I find everything a struggle, from stocking my cupboards with essentials or keeping the surfaces clear for more than ten seconds. It runs in my family. Anytime I heard the hoover when I was a child I asked, ‘Who’s coming?’ LSB is as bad. He sends me little messages when I’m at work, listing his accomplishments. ‘Dishwasher empty!’ he will declare, or ‘Towel wash on!’ I’ll reply with the clapping hands emojis, with no trace of irony since I’m delighted that he’s taking the initiative. Let’s face it, it’s no given that I’ll do it any time soon.
Perhaps these videos work because they offer clarity. I have a shocking habit of over-complicating everything, whether that be washing up or cooking, you can bet your nelly that I’ll make it more of a ball-ache than it needs to be. This tendency of mine only serves to impede progress, of course. I think in a very binary fashion, assuming that we are either good or bad at housework and that I fall into the latter category. I can’t accept that we can just develop habits and routines and try to adhere to them, at least some of the time.
The tyranny of housework has of course been exacerbated by the pets, quadrupling the work load as I rinse out food tines, lint-roller the chairs and mop and spray when one of them takes a surprise poo somewhere. Always a joy. Now I’m also running round scooping up the bowls after they eat. I wouldn’t want anyone falling into Tilly’s dish and suffering cuts and bruises.
So for a person like me, who struggles and gets distracted easily, a motivational video seems to help. If I have to watch someone hoovering their sofa in real time to simplify it for me, then maybe these videos serve a purpose. Provided of course, that I don’t just get suckered in to scrolling through Insta for two hours. That’s a whole other challenge. But the truth is, that yes, a clean house is actually possible, if I just take fifteen minutes here and there and get on with it. And do you know what else occurred to me, (and then I’ll stop chuntering on), but I always take the piss out of Marie Kondo, but when I saw those boys cleaning up the stadiums at the World Cup I was so impressed. I started reading all about Japanese rituals and how they respect their spaces and take pride in them and I thought to myself, my children have a lot to learn! And me too, I have a lot to learn. I love my house, and I love having people in to it, so maybe I should try to enjoy caring for it. Does that sound mad? Probably yes, but I’m sure you’re used to me now.