So last week I clicked on an advert for fancy shelves Iād been ogling for a while on my Instagram feed. My collection of books is steadily increasingly (I blame the second-hand shops on Botanic for my most recent haul) and I want to be able to store them effectively. āOooh,ā says I to myself. āA deal! How serendipitous.ā Except it wasnāt. While the initial ad lured me in with 50% in bold font, most shelves I looked at had a mere 20% discount and were still so over-priced that I wouldnāt even entertain buying them. The books will remain in teetering piles on the floor then.
It will be the same in the shops and I guarantee you that if youāre in the town today you will see promotional material displayed willy-nilly, but on closer inspection will find that many items are hardly reduced at all.
And if they ARE discounted, you need to consider whether they are still worth buying. āWhich?ā magazine award ādonāt buy labelsā to items which they deem duds, and a waste of money, whether they are heavily discounted but are in fact duds or not. Black Friday Deals rely on the assumption that consumers will buy on impulse, and perhaps havenāt done their research and think that one TV or fridge freezer is as good as the next.
According to Money Saving Expert Martin Lewis, āif you werenāt going to buy it, but do it only because itās half price, then youāve wasted 100% of your money.ā Now thatās hardly rocket science, yet I can see how it happens when the furore and panic that surrounds Black Friday deals mounts and so people panic shop, for fear of missing out. Donāt give in to corporate greed and allow them to suck you in!
Iāve been thinking more and more about āconscious giftingā, taking the time to ask friends and family what they really want. Iāve collected items for umpteen school fairs and ballot prizes over the years, so Iāve see first-hand the unwanted and unopened gift packs of toiletries that people have donated. Undoubtedly, this is the sort of generic item that will be snapped up by folk trying to get ahead with their Christmas shopping on Black Friday. A colleague who moved house recently found a huge box in the roof space, which was crammed with bath products, all still in their packaging. All that money for a quick āthank you very muchā before itās fired into a cupboard to add to our never-ending clutter.
If ever there was a time, then surely itās now, to ask the people we buy for what theyād really like. Maybe itās their favourite lip-stick (Mac in āFast Playā if youāre asking), or fancy coffee, or maybe itās new socks. SOCKS? I hear you say, has SWB become so Grinch-like and boring that sheās advocating we all buy each other SOCKS? Hear me out on thisĀ though. Socks are useful but Iāve never said to myself, āIām away out here to treat myself to a nice pair of feet warmers.ā I like to have toasty trotters so Iām always happy to receive a few pairs. Ā And itās actually become so clichĆ© to give socks as gifts that it doesnāt happen as much anymore, making recipients of socks even more grateful.
My message is this- stop buying stuff you donāt need, or if itās a gift, something that wouldnāt want yourself. If itās not a āhell yes!ā then it shouldnāt be coming home with you. Support the small businesses where you can, our growers and grafters, our potters and painters and those who have turned their passion into livelihoods. Instead of investing our hard-earned cash into something bland and generic, letās support the real heroes of the high street, those whose sole purpose isnāt greed but a desire to see the world in a more imaginative, colourful way.